Brand concept done for TRAX — a group in Bozeman, Montana working with the town to create a mixed-use hub for business and travel, utilizing the existing railroad infrastructure downtown.
I did several variations of hand-stenciled, scanned, and digitized logos to reflect the industrial nature of the project and the historic buildings that were going to be used for the concept. Since the site was a crossroads for the town, that idea played a large part in the main conceptual and secondary marks.
*This venture is still under development.
