Brand concept done for TRAX — a group in Bozeman, Montana working with the town to create a mixed-use hub for business and travel, utilizing the existing railroad infrastructure downtown.
I did several variations of hand-stenciled, scanned, and digitized logos to reflect the industrial nature of the project and the historic buildings that were going to be used for the concept. Since the site was a crossroads for the town, that idea played a large part in the main conceptual and secondary marks.
*This venture is still under development.
![](https://cdn.myportfolio.com/7fefe5ef-1b0e-4701-92c2-0355a0cf87fb/f809ef1e-fb06-47fe-89aa-2ff6052ec72c_rw_1920.png?h=e8fde6bd938bfa7fa94cd7e23b30b1c9)
![](https://cdn.myportfolio.com/7fefe5ef-1b0e-4701-92c2-0355a0cf87fb/b3db2e52-c0b9-42be-80b1-ee01c88c85f3_rw_1920.png?h=b317f2e65d65d809474f0f060db203ca)
![](https://cdn.myportfolio.com/7fefe5ef-1b0e-4701-92c2-0355a0cf87fb/ff79b0f9-f297-4721-8075-2613a0a7bc41_rw_1920.png?h=15125967682c1443ee5ae9e7da80ff0a)
![](https://cdn.myportfolio.com/7fefe5ef-1b0e-4701-92c2-0355a0cf87fb/463d3ff1-62f5-4ccf-9bab-e15142b5e4ba_rw_1920.png?h=f4833648b7cea9819eed5308c685c25b)
![](https://cdn.myportfolio.com/7fefe5ef-1b0e-4701-92c2-0355a0cf87fb/1345a491-f995-4339-81f2-335780704864_rw_1920.png?h=1cc5093d4b06a448417bdddedfc64136)